#ActuallySheCan aims to talk to young women ‘in their own language’ – hashtags and celebrities, apparently – but critics are sceptical of drug-marketing gimmick
Could a hashtag and celebrities be the way into a young woman’s medicine cabinet?
Allergan sure hopes so, as on Tuesday morning the company launched a new online campaign, #ActuallySheCan, targeting millennial women.
Related: Botox maker Allergan close to $66bn tie-up with Actavis
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