McDonald's plans to launch a charity partnership to draw in millennials

McDonald’s is looking to attract more millennials by teaming up with charities

• Big Macs go cold as young Americans drop McDonald’s for tastier rivals
  
• Shake Shack IPO raises question: how many more burgers can Americans eat?
  
• McDonald’s reports bigger-than-expected fall in sales

There is one thing McDonald’s desperately needs right now: McMillennials.

As the company’s sales continue to decline, it has asked several ad agencies to come up with a campaign that will help it attract the most elusive customer of all: the millennial.