Marketers have created a profile for young urban millennial males with money to burn, but it's hard to believe this creature exists
Ah, millennials. In some circles, were known as the generation that wants a trophy just for showing up. The youngsters who expect work without reward. The narcissists who want to move back in with mom and dad because were just too lazy and expectant to actually find a job. The brats who are so hopelessly dependent on gadgets that we eschew real human interaction.
But look beyond the stereotypes, with the eyes of a marketing genius, and youll see a generation that wants so much more: specifically, a $5,000 traveling martini satchel from Tumi and a nice camouflage Prada backpack.
Young dandies want to flash blue-chip brands as soon as they can afford them, while older consumers closer to the top of the socioeconomic pyramid dont have as much to prove. The silver-backed master of the universe is secure in his Speedo swimsuit and skin-tight driving gloves; he doesnt need a camouflage backpack from Prada ($980) to make his mark on the world.
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