What's up with H&R Block's 'hipster tax crisis' ads?

H&R Blocks new campaign targets a notorious demographic of young people. A Brooklyn resident measures the effect

In the latest effort to make filing taxes look cool, H&R Block has launched campaign targeting a critical demographic: US hipsters.

Reminiscent of H&R Blocks 2012 campaign to pass and enact the Stache Act to create tax breaks to help pay for the grooming and upkeep of fashionable facial hair, the new campaign is focusing on the alleged hipster tax crisis.

Its a dirty little secret that no one wants to talk about, but the American hipster is in a deep crisis a hipster tax crisis. Thats right, they are struggling to properly file taxes in a non-ironic fashion.