UK national lottery operator considers shift in focus to entice younger generation wanting to get on to housing ladder
The national lottery operator, Camelot, is considering introducing a prize of up to £10,000 a month for life in the hope of enticing a younger generation of players seeking financial security so they can afford to buy a home.
As it revealed an overall drop in ticket sales, Camelot said it could shift its focus away from big jackpots towards an “annuity-style game”, in which the prize would continue to pay out until death.
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