In a new poll, 64% of working millennials said they couldn’t see themselves ever becoming millionaires – but it’s a much more reasonable goal than many realize
Pity the poor millennials.
The 83 million or so members of this generation – a quarter of America’s population, the largest age cohort – have every facet of their lives studied by those who want to analyze their behavior, mostly in order to better sell them goods and services. The financial services industry is no different.
Related: Why millennials are prioritizing short-term spending over long-term saving
Related: A warning to millennials: it's already time to start saving for retirement
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